Myths About Installing Vehicle Graphics That You Shouldn’t Fall For
Are you planning to spruce up your vehicle and take your marketing strategies to the next level? Whether you’re simply bored of your fleet’s appearance or are looking for innovative ways to boost awareness, vehicle graphics are the way to go! Also known as decals, vehicle wraps are a great way to ensure that you stand out from your competitors while maintaining the charm of your vehicle. Although vehicle graphics aren’t exactly a new concept in the world of advertising, they are susceptible to being misconstrued.
Unfortunately, the misinformation surrounding these
graphics can affect emerging
entrepreneurs who are striving to reach a new audience and increase sales. If
you’re on the fence about installing vehicle graphics for your fleet, we’re
here to clear some misconceptions about them.
Myth- Vehicle graphics ruin the
paint underneath
One of the biggest reasons why most people are apprehensive
about installing graphics on their vehicles is — these wraps can seriously
damage their vehicle’s paint job. However, this is far from the truth. Vehicle
graphics are essentially adhesive vinyl stickers that are installed to increase
the life of your vehicle’s paint instead. You can think of them as wallpaper
for the car that can easily be installed and seamlessly removed without peeling
off even an inch of the paint.
Myth- Vehicle graphics are an
archaic means of advertising
Considering the unprecedented spurt digital means of
advertising, understandably, someone would fall for this idea. However, this
paradigm holds no merit as out-of-home advertising is still one of the most
effective and efficient methods to drive brand awareness and take your business
to new heights. If you want to create
brand awareness for your business while serving your existing customers, vehicle
wraps are a great way to go about it.
Myth- Anyone can install vehicle graphics
While it is understandable that vehicle wraps are relatively
easy to install and remove, that does not mean anyone can do it. Installing
vehicle graphics is no less than art that requires professional skills and
extensive experience, or else, you should be prepared to see bubbles popping
from underneath the vinyl wrap.
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